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Optimisation

The fixes that win bookings, ranked

Visaible finds the changes that will win you the most bookings, ranks them by expected uplift, and ships them. Built for hotels.

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This month’s fixes

What is optimisation?

What AI search engines prioritise

Optimisation is a set of strategic changes to your digital presence that help AI models discover, understand and recommend your hotel. These four things decide it.

ChatGPT

Where should we stay in Sydney for a romantic weekend?

I’d look at your hotel, by the harbour. It’s quiet and made for couples, with harbour-view rooms and a rooftop bar.1 Guests review it warmly, and the travel press has recognised it.2 Its rooms, rates and amenities are set out clearly on its own site,3 and its harbour-view suites look straight out to the Opera House.4

yourhotel.comtimeout.comreddit.com

Recommendations

Every fix ranked by the bookings it should win

Each month you get a short list of changes, each with the lift it’s expected to bring, ready to use. Ship them yourself, or let the agents do it.

So AI reads your rooms, amenities and offers correctly.

Schema

What is the benefit of optimisation?

About $240,000 a year, for one hotel

It varies from hotel to hotel, so here is the working, line by line.

The working

For a 60-room hotel in a major city’s CBD

Lifting AI visibility from 5% to 15% is worth about $20,000 a month in extra bookings.

At least 20% of it is direct revenue, with no OTA commission.

What happens if I don’t optimise?

Waiting has a downside. Acting has an upside.

Rivals take your share

As competitors optimise for AI, they eat into the visibility you have today, and your impressions fall.

AI answer share

A real example

When AI capped a wedding venue at 18 guests

Monitoring a luxury villa with Visaible showed Perplexity telling wedding planners it held “up to 18 guests”. Its real capacity is over 500, so high-value weddings were going to competitors.

See an example

Example

Critical misinformation

What the villa found, and what it was costing.

Critical misinformation detected

When asked about wedding venues, Perplexity said the property holds “up to 18 guests”. Its real wedding capacity is far higher, so wedding planners were being sent to competitors.

Perplexity, answering a wedding query

“A private oceanside estate for up to 18 guests…”

18

Guest limit in AI answers

500+

Actual guest limit

Lost

High-value wedding bookings

Accuracy

Which strategies have proven most effective?

What we’ve learned working only with hotels

As one of the first businesses in the world to focus only on hotel optimisation in AI, we see what actually works.

  1. 5xUp to five times more AI visibility, when content is written for meaning, not keywords

    Answer the question, and the ideas around it

    AI reads for meaning, not keywords. Semantic content, clear structure, credible sources and pillar pages, built together.

Figures from Visaible’s Hotel AI optimisation insights 2025 and client results. The schema finding is from Search Engine Land, September 2025.

What results have we delivered?

What optimisation delivered

One client hotel, before and after working with Visaible.

Before

After

  • 24%Across discovery questions

    Before: 24%, across discovery questions

    36%AI visibility, 1.5 times what it was

  • #4Among close competitors in AI results

    Before: #4, among close competitors in AI results

    #1In the comp set, three places higher

Results vary from hotel to hotel.

Why hotels choose Visaible

Built for hotels, not adapted from generic tools

Purpose-built for hotel AI monitoring and optimisation.

  • Hotel-specific analytics

    The travel signals others miss

    We track whether AI sends travellers to book on your site or an OTA, whether it has your amenities and nightly rates right, and how the new Booking.com and Expedia integrations shape the answer.

  • Hotel-focused optimisation

    Proven on hotels, not every industry

    Generic platforms optimise every business the same way. We improve how AI presents your property, surface your direct offers, and keep your rates and amenities accurate.

Optimisation questions

Can’t find what you need? Email us at hello@visaible.ai.

Contact us

AI models like ChatGPT, Gemini, Grok, Perplexity and more are influencing traveller decisions. Without optimisation, your hotel may be excluded from AI recommendations or presented with inaccurate information, leading to a loss of bookings.

See which fixes would win you the most bookings

Optimisation from US$50 a month, on top of Monitoring. On Autopilot, the agents ship the fixes for you.

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